Hi, I’m Avyay 👋
But you can call me Avy :)
I’m a Masters student at IUB, with 3+ years of experience as a UX Designer at Philips Healthcare, Reliance Jio, & GEP Worldwide along with a couple of degrees from IIT Bombay.
From a high school furniture vandal to a user experience designer, my journey has been driven by a fascination with the intersection of human behavior and technology. With a background in Human-Computer Interaction and Interaction Design, I've dedicated my career to creating meaningful and engaging experiences in health-tech and B2B Saas. My work focuses on user delight, engagement, and crafting micro-interactions that matter.
Previously at
Why I am awesome
Pixel perfection
I refine every design element for clarity and purpose, ensuring polished, meticulous outcomes.
Intuitively delightful
Designing experiences that feel effortlessly delightful, satisfying and easy to use.
Simple & sophisticated
I transform intricate processes to embody simplicity without sacrificing deep functionality.
Beyond Screens
I seek to ensure real-world interactions are enriched both on and off the digital platform.
My design
process
Understand the Space
I immerse myself in the project's ecosystem through comprehensive research to grasp user needs, market trends, and tech possibilities.
Map out Processes
I outline project pathways, identify key interactions, visualise touch-points and flows to communicate my understanding of project scopes.
Ideate and Iterate
Through cycles of feedback and refinement, I explore various solutions, pushing the envelope, and fine-tuning the design to perfection.
Deliver and Evaluate
I assess the impact, gather user feedback, and measure success against objectives to inform and schedule future improvements.
My design philosphy
Learn
Understand deeply, stay curious.
Enact
Transform knowledge into action.
Impact
Measure value through effect on the real world.
Things I love doing away from design
Things that cause me grief
Things I read to escape from grief
Get in touch